2016
10.12

The West Indies Cricket Board (WICB) will begin broadcast of the regional four-day cricket competition beginning later this year.

The move will be part of a broader deal with telecommunications giants Digicel, which will focus on boosting Test cricket in the region over the next four years.

“As part of the WICB’s plan to expand its commercial business, a key component of this strategy was the renewal of the relationship with our long-term and valued team sponsor. The new partnership meets a number of our strategic commercial goals, and we are delighted to be continuing our long association with Digicel,” WICB CEO Michael Muirhead claimed.

In addition to sponsorship of the men’s senior team, Digicel will also sponsor the women’s and U19s teams.

Digicel’s will also commit to coaching clinics that will be developed across the Caribbean to find and nurture future cricket stars.

“Our aim with all of our community and sponsorship initiatives is to support our customers and the things that they love and identify with most – and one of those things is cricket. The game of cricket has a long and fascinating history in the Caribbean,” said John Delves, Chief Commercial Officer at Digicel Group.

- sportsmax.tv

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